The goal of service and product-based websites should be to enhance reader engagement. The more readers and viewers your website has, the better your chances of converting them to sales, and a blogging is a good way to achieve this.
I have to say though, blogging isn’t for everyone. However, that shouldn’t hinder you from adding a blog to your website. Your website is your online business card. It basically tells people about you and your qualifications, explains the services you offer and highlights the products you sell.
These pages or tabs on your website don’t actually engage your customers, but a blog will. You don’t have to be the person writing the blog posts, though it’s always a plus considering you are the business owner. You can hire writers to draft up several articles that you can schedule to your blog and publish in a timely manner or set up interviews with other professionals and post Q&A’s to your blog. These are just a few ideas of what you can do with your blog.
Most importantly, here are four important reasons why adding a blog to your website will enhance customer and reader engagement.
Improve Customer and Reader Engagement
Adding a blog to your website will enhance customer and reader engagement.
- IT DRIVES TRAFFIC TO YOUR WEBSITE.When you write blog posts that resonate with your ideal reader regarding subject matter they are interested in, search engines like Google’s will index the recurring words, and ideally rank you on the first page. When you publish consistently, your blog posts should begin to pop up in their search results.
Takeaway: The more you publish new content to your website, the more people will visit your website and the likelier they are to comment.
- YOUR BLOG CAN BE SHARED.In addition to being shared as links in emails, your blog articles enhance reader engagement because they can be shared on social media. Not only does this give you exposure to your visitors’ audience for free, it helps you build credibility because someone else finds your content valuable enough to share.
Takeaway: Your blog becomes a discussion off-line among your followers and their friends and family.
- IT DIFFERENTIATES YOU FROM COMPETITORS. A blog is one of the only pages on your website that publishes fresh content consistently. All other pages will stay as-is until minor updates are made to tweak written content. This “fresh” content you publish on your blog has the capability to set you apart from your competitors, especially if you are giving people what they want.
Takeaway: When you know what you’re talking about, people will want to engage you and work with you.
- BLOGS CREATE CONVERSATIONS WITH READERS. You don’t want your relationship with potential customers to begin and end on social media. It’s great that you’re able to engage them on social media, which is why you need to drive them from social media to your website, and driving them to your blog is a great way to achieve that. Plus, the whole point of a blog is to engage your visitors and customers, and to demonstrate to them that you are indeed an expert in your field.
Takeaway: A conversation is a definite sign of engagement.
Get Creative with Your Blog Posts
Don’t let your mind get stuck on the writing aspect of it. Get creative and think out of the box. Publish information that people really want to know in a manner they like seeing it, For instance, you can publish videos to your blog instead of written posts (that’s another idea for you).
READ: 7 Ingenious Alternatives to Actually Having to Write Blog Posts
When you launch your blog correctly and in a manner that works for you, you will quickly see how your visitors and customers begin to interact with you.
Are you getting ready to launch a blog? Comment below if you’ve run into any trouble and I’ll let you know how to overcome it.
